Most entrepreneurs are bleeding money chasing new customers—while their existing customers quietly walk out the back door. In this Total Disruption episode, Dr. Jake Clendenning sits down with Vance Morris, a former birth-control factory security guard turned Disney leader turned bankrupt executive turned home-service entrepreneur. Today, Vance runs three home service businesses on just 90 minutes per week—using Disney systems, ruthless simplicity, and an 80/20 retention model. The brutal math tells the story: • New customer = $136 • Retained customer = $22 Retention isn’t a “nice to have.” It’s a 6x profit multiplier.